A strategic approach to building the premier hockey destination
SkateWorks will implement a phased approach to establish its presence in the hockey market. This strategic rollout allows us to build our customer base incrementally, refine our operations, and expand our offerings in response to market demand and financial performance.
The initial phase focuses on establishing SkateWorks as a premier hockey retail destination. We will secure a strategic location, build out the retail space, and launch with a comprehensive inventory of high-quality hockey equipment and accessories.
During Phase 1, we will focus on achieving retail revenue targets while controlling startup costs. The initial investment will be allocated primarily to location securing, store build-out, inventory acquisition, and marketing.
Location selection and lease negotiation
Store design and build-out
Inventory procurement and staff hiring
Grand opening and launch marketing campaign
Establish customer base and refine operations
Building on the retail foundation established in Phase 1, we will expand our offerings to include comprehensive hockey training programs in partnership with ELEV802. This phase introduces off-ice training facilities and specialized coaching services.
Phase 2 introduces a new revenue stream through training services while continuing to grow retail sales. Investment will focus on facility expansion, specialized equipment, and coaching staff acquisition.
Secure additional space and finalize expansion plans
Training facility build-out and equipment installation
Curriculum development and coaching staff recruitment
Training program launch and membership drive
Program refinement and customer base expansion
The final phase completes our integrated model by adding an on-site ice rink in partnership with Custom Ice. This addition transforms SkateWorks into a comprehensive hockey destination offering retail, training, and on-ice facilities in one location.
Phase 3 introduces our third revenue stream through ice rink rentals and expanded training offerings. This phase requires significant capital investment for ice rink construction but completes our integrated business model for long-term profitability.
Secure additional space and finalize ice rink plans
Ice rink construction and systems installation
On-ice program development and staff expansion
Ice rink grand opening and program launch
Full integration of retail, training, and ice operations
Following the successful implementation of all three phases, SkateWorks will operate as a fully integrated hockey destination. The mature business model features multiple revenue streams that work synergistically to create a comprehensive customer experience and sustainable profitability.
With the successful establishment of our integrated model, SkateWorks will explore opportunities for geographic expansion, potentially replicating our concept in other hockey-focused markets. We will also continue to innovate our offerings, expand our partnerships, and enhance our customer experience to maintain our position as the premier hockey destination.
Our phased implementation approach is designed to mitigate risks by allowing us to establish revenue streams incrementally, validate our business model at each stage, and adjust our strategy based on market response and financial performance.
| Potential Risk | Mitigation Strategy |
|---|---|
| Lower than projected retail sales | Adjust inventory mix, enhance marketing efforts, implement targeted promotions, delay expansion to Phase 2 |
| Limited adoption of training programs | Refine program offerings, adjust pricing strategy, increase marketing of training benefits, delay expansion to Phase 3 |
| Higher than anticipated construction costs | Maintain contingency budget, phase construction elements, explore alternative financing options |
| Staffing challenges | Develop relationships with hockey organizations for recruitment, create competitive compensation packages, implement comprehensive training programs |
| Competitive response | Emphasize unique integrated model, leverage strategic partnerships for exclusive offerings, focus on customer experience and community building |
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