Hockey's Home Away from Home
SkateWorks, in strategic collaboration with JR286, ELEV802, Bauer Hockey, and Custom Ice, aims to become the premier, all-in-one hockey destination. Our unique facility will offer retail, elite training, and on-site ice access, creating an unparalleled experience for hockey players of all levels. This strategic alignment of industry leaders ensures specialized expertise and a comprehensive solution for the hockey community.
SkateWorks partners with JR286 and Bauer Hockey to offer premium equipment and exclusive gear for all skill levels, creating a one-stop hockey retail destination.
Through ELEV802, SkateWorks delivers NHL-caliber training programs, offering both on-ice and off-ice development for players at all levels, making us a premier hockey training destination.
Custom Ice provides a dedicated on-site rink for skills training and team rentals, offering a convenient, high-quality hockey environment for all players.
SkateWorks integrated model strategically combines retail, comprehensive small-group hockey skills training, and off-ice training, into a single physical location, creating a convenient, synergistic environment for hockey players. Customers can purchase skates, immediately test them on-site, and enroll in specialized lessons with ELEV802 coaches, all in the same visit.
This seamless experience fosters customer loyalty and uniquely positions SkateWorks as a one-stop destination; differentiating itself from its competitors who typically offer only one or two of these services in isolation.
All hockey needs met in a single location, saving time and eliminating the need to travel between multiple specialized facilities.
Access to industry leaders in equipment, training, and facility management, ensuring top-quality service in every aspect of the hockey experience.
A central hub for hockey enthusiasts to connect, train, and grow together, fostering a strong sense of community and shared passion.
SkateWorks will differentiate itself by providing on-site services, such as training and ice time, and partnering with professional coaches to offer exclusive training programs. The mini-rink allows customers to demo equipment and transforms the store into an activity center, with marketing efforts highlighting these unique benefits.
SkateWorks will combine the community focus of local shops with the scale of larger retailers, ensuring staff are experts who provide personalized consultations and build customer loyalty. Community engagement activities will foster a loyal customer base.
Product offerings will emphasize quality and coach-recommended items, with exclusive products and private labeling enhancing margins and brand recognition. Pricing will remain competitive, with bundled value propositions further differentiating the brand.
Superior skate sharpening and equipment maintenance services, featuring top-tier equipment and highly trained technicians, will capture routine maintenance business. Niche services will cater to serious players and teams.
Explore our strategic partnerships and implementation strategy
Our Partners Implementation Strategy